Headless commerce, unbound.
Decouple your storefront from your commerce engine. Ship faster, perform better and tailor every touchpoint - without re-platforming the back office every time the front-end evolves.
Why headless, and why now
Traditional all-in-one platforms force a trade-off: rich back-office features, but limited control over how the storefront looks, performs and personalizes. Headless commerce breaks that compromise. Your front-end becomes a modern web app - Next.js, Hydrogen, Remix or React Native - talking to a best-in-class commerce engine through APIs. You ship features at the speed of a product team, not a release cycle.
We design composable architectures that combine the best commerce engine (Adobe Commerce, Shopify or Salla), the best CMS (Sanity, Contentful, Storyblok), the best search (Algolia, Constructor), the best CDP and the best front-end framework for your team - orchestrated through a clean API layer with strong observability, caching and edge delivery.
What we build with headless
- 01
Front-end engineering
Next.js (App Router), Hydrogen, Remix, Nuxt, SvelteKit and React Native.
- 02
Commerce APIs
Adobe Commerce GraphQL, Shopify Storefront API, Salla and Zid.
- 03
Headless CMS
Sanity, Contentful, Storyblok and Builder.io with editor previews.
- 04
Search & merchandising
Algolia, Constructor, Klevu and Searchspring with merchandising rules.
- 05
Edge & performance
Vercel, Cloudflare and Netlify edge runtimes with ISR, streaming and image CDN.
- 06
Personalization
Per-segment content, recommendations and dynamic pricing at the edge.
- 07
Omnichannel front-ends
Web, mobile app, kiosk, in-store associate apps - one commerce backend.
- 08
Composable services
Loyalty, subscription, reviews, checkout and OMS as best-of-breed modules.
- 09
Observability
Distributed tracing, error budgets, and synthetic checks on every critical journey.
Use cases that justify the architecture
Headless isn't right for every store. These are the patterns where it pays off quickly.
- 01
Content-driven storefronts
Editorial brands needing magazine-grade content tightly woven with PDPs.
- 02
Global multi-brand
One commerce engine powering many regional, language- or brand-specific storefronts.
- 03
Performance-critical retail
Sites where every 100ms costs conversion - fashion, marketplaces, flash sales.
- 04
Omnichannel operators
Brands serving web, app, kiosk and in-store associates from one inventory.
- 05
Hyper-personalization
Per-segment pricing, merchandising or experiences at the edge.
- 06
Innovation pipelines
Teams shipping features weekly that legacy themes can't support.
How we deliver a headless build
- 01
Architecture discovery
Audit current stack, define commerce engine, CMS, search, CDP and front-end choices.
- 02
Composable blueprint
Domain model, API contracts, data flow, caching strategy and SLOs.
- 03
Front-end foundation
Design system in code, routing, layout primitives, and the SSR/ISR strategy.
- 04
Integrations & data layer
Commerce + CMS + search + auth wired through a clean orchestration layer.
- 05
Migration & SEO
URL parity, 301 redirects, schema markup and Core Web Vitals budgets.
- 06
Launch & evolve
Edge deployment, observability, gradual rollout and a feature factory cadence.
What headless typically delivers
LCP achievable with edge SSR and image CDN.
Faster release cadence than monolithic themes.
Conversion uplift on content-heavy storefronts.
Powering web, app, kiosk and partner front-ends.
Headless commerce, answered
Isn't headless more expensive than a theme-based build?
Upfront, yes - headless adds engineering effort. Long-term, it's usually cheaper for teams shipping frequently, because each feature ships faster and platform upgrades don't break custom theme code. We model TCO over 3 years before recommending headless.
Will SEO suffer when going headless?
Not if executed properly. With SSR/ISR, full 301 redirect maps, structured data parity and Core Web Vitals budgets, headless builds typically outperform monolithic stores on rankings within 90 days.
Which commerce backend do you pair with headless?
Adobe Commerce, Shopify and Shopify Plus, Salla and Zid. Choice depends on your catalog complexity, merchandising rules, integrations and budget.
Can you use our existing CMS or PIM?
Yes. The orchestration layer is designed to swap CMS or PIM without rebuilding the storefront - we've integrated Sanity, Contentful, Storyblok, Akeneo, Salsify and inriver in production.
How do you handle previews and editor experience?
We wire visual previews from your CMS (Sanity Studio, Contentful Live Preview, Storyblok Visual Editor) directly into the headless storefront, so editors see exactly how content will appear before publishing.
Let's find the right platform and plan for your business.
A free consultation with our team. No pressure, no pitch - just honest guidance on the best way to launch or scale your store.